Mod_rewrite is an Apache web server module installed on all of our web servers by default, all our web hosting accounts support mod_rewrite functionality.
What is mod_rewrite?
Mod_rewrite manipulates browser-submitted URLs and translates them to deliver content to the browser. This process takes places entirely server-side and without the browser's knowledge. The resulting content appears to have originated from the submitted URL, much like masking. However, this functionality is different from that of classic redirection, which simply points a browser to a different web server location.
Because mod_rewrite effectively disguises how and from where content is served, it can increase site security. It also benefits sites that utilize search engines, since search engines work best with static URLs. Mod_rewrite removes the dynamic portion of the URL, effectively making it static, thus preventing potential conflicts and increasing site visibility.